Key Components to a ‘Coming Soon’ Page
Often, a ‘Coming Soon’ page is a dead end for user engagement. What the user is looking for isn’t available and that is the end of the journey. However, a ‘Coming Soon’ page can be an opportunity to redirect and even increase user engagement.
Key Components to Increase Engagement:
- Maintain current interest by offering a way for users to be notified when what they’re looking for is available (usually an email sign up).
- Encourage more engagement by routing the user to relevant available content.
- Design the page to be delightful so users don’t feel like they’ve hit a dead end on your site.