Key Components to a ‘Coming Soon’ Page

Keep users engaged, even when the content is coming soon.

Often, a ‘Coming Soon’ page is a dead end for user engagement. What the user is looking for isn’t available and that is the end of the journey. However, a ‘Coming Soon’ page can be an opportunity to redirect and even increase user engagement.

  1. Maintain current interest by offering a way for users to be notified when what they’re looking for is available (usually an email sign up).
  2. Encourage more engagement by routing the user to relevant available content.
  3. Design the page to be delightful so users don’t feel like they’ve hit a dead end on your site.

Product Manager with a background in computer engineering, design, business consulting, and agile methodology